RSS 2018 once again delivers with the latest updates on dynamic and fast-changing world of hotel revenue strategy. Kicking off the morning with a discussion around AirBnb and wrapping the event with an introduction to the world of blockchain in the travel industry, we have an agenda filled with insights on what is driving revenue for hotels today.

7:30a – 8:30a


8:30a – 8:45a


Patrick Bosworth
CEO and Co-Founder

Cindy Estis Green
CEO and Co-Founder
Kalibri Labs, LLC

Stacy Silver
Silver Hospitality Group

8:45a – 10:00a

Reordering the Hospitality Universe

Airbnb, Alibaba and now Google, Facebook and Amazon eye travel as a lucrative vertical to build out their power bases. How has the value proposition and role of the hotel brands changed? Where are we headed? Are the management companies taking on the legacy role played for years by the brands? What does this mean for the OTAs? Is there a place for new entrants? How will hotel valuations be impacted by the shifting sands of the digital marketplace? How will technology drive changes in the traditional disciplines like direct sales?

Andrew Rubinacci
AMR Hospitality Consulting

Brian Berry
Senior Vice President of Sales and Data Analytics

Romy Bhojwani, MRICS, CHA, CHAM,
Executive Vice President

Ash Kapur
Senior Vice President Hotel Asset Management & Chief Revenue Officer
Starwood Capital Group

Alexander Pyhan
VP, Distribution – OTA, Meta and Wholesale
Marriott International, Inc.

10:00a – 10:30a

Networking Break

10:30a – 11:00a

Innovator’s Insight: “Alexa – What is this session about?”

Voice-activated assistants may trigger a sea change in the way search has been conducted for years. What does this mean for traditional search and for the legacy OTA model? Will embedding into Alexa, Siri and Google Assistant become the new mode of product placement? At what cost?

Kevin Scholl
Director, Digital Marketing and Partnerships
Red Roof

Jake Stein
Senior Director, Owner Relations
Expedia Group, Lodging Partner Services

11:00a – Noon

New Players, New Models: Who Are the Next Disruptors?

There is always a fresh crop of new entrants hoping to shake things up in the hospitality space. During this session a range of tech companies will test out their product/market fit with a panel of seasoned industry executives who will ask questions, give suggestions and weigh in with their predictions on adoption.

Stacy Silver
Silver Hospitality Group

LaDonna Gerhart
Executive Vice President of Sales and Marketing
Remington hotels

Andrea Grigg
Executive Vice President, Head of Asset Management, North America
JLL Hotels & Hospitality

Richard E. Pastorino, ISHC
REVPAR International, Inc.

Leticia Proctor
Senior Vice President,
Sales, Revenue Management, and Digital Strategies
PM Hotel Group

Brian Batts
Vice President of Client Development

Larry Hall
Chief Executive Officer

Paul Tumpowsky
Founder and CEO

Noon – 1:00p

Networking Lunch

At lunch, guests will have the opportunity to mingle with colleagues from across the industry.

1:00p – 1:45p

Street Talk

Private equity and Wall Street investors put a spotlight on the public companies in the hotel industry: C-corps, tech companies and the REITs. From an investment standpoint, where is the health of the industry? And how do the developments discussed in the morning sessions weigh on the fundamentals of the broader travel and technology sectors? What effect will this have on private equity and the private and independent ownership?

Patrick Bosworth
CEO and Co-Founder

Rachael Rothman
Sr. Lodging, Gaming and Leisure Analyst
Susquehanna International Group

Lloyd Walmsley
Research Analyst
Deutsche Bank

1:45P – 2:30p


AI and machine learning are being built into most consumer facing technology we use every day, so what are the early use cases for hospitality? Presenters will give case studies of some early applications in the use of data to drive the hotel business.

  1. Merchandising / Marketing: Will the hospitality industry build its own Amazon-like recommendation engine?
  2. Personas: How can AI be used to have a positive impact on the guest experience? Can this building personas really help “surprise and delight”?
  3. Personalization and Loyalty: How can Machine Learning help drive personalization and ultimately loyalty?

Vlad Eidelman
Vice President of Research

Dan Hang
Chief Product Officer

Jos Schaap
CEO and Co-Founder

2:30p – 3:00p

Networking Break

3:00p – 4:00p

Revenue Strategy in the Digital Age: It Really Works

Leaders of the pack: these companies have invested in the tools, training and processes to transition from the siloed approach of revenue management, sales and digital to the integrated and holistic discipline of revenue strategy. What were the pain points and biggest achievements of the progress? What did it take to make the leap? What were the biggest drivers to blow up the legacy approach and rebuild with the new?

Kathleen Cullen
Senior Vice President,
Revenue & Distribution
Two Roads Hospitality

Bonnie Amato
Fulcrum Hospitality

Andrew Jordan
Chief Marketing Officer
Interstate Hotels & Resorts

Gary Hawkins
Vice President of Revenue Strategy
Sydell Group

Nolan Wrentmore
Vice President of Revenue Management & E-Commerce
Aimbridge Hospitality

4:00P – 4:45p

Blockchain – Keynote

The new technology of blockchain has garnered a lot of interest but mostly around its use for cryptocurrency such as bitcoin. Are there other viable applications for blockchain in hospitality? Is it ready for prime time yet or just a new buzzword? This session will feature a big-picture viewpoint from a consultancy who has studied its use in travel and a point of view from a company that is focused on building a blockchain-based distribution platform for hospitality and travel.

Josh Galun

Thom Kozik
Chief Commercial Officer
Loyyal Corporation

Jessica Stansbury
Oliver Wyman

5:00P – 6:00p

Closing Reception