8:00a – 8:30a
8:30a – 9:00a
Alibaba has arrived. Lee McCabe, head of operations and development for North America will share a point of view about China’s leadership in mobile and how digital, personalization and other emerging uses of data and technology will drive online commerce. Touching on both online and offline roles and how China may influence global business, McCabe will reveal some insights about what we may anticipate over the next decade.
9:00a – 10:00a
Rise of the Titans: Next-Gen OTAs, Meta and Brand.comRenaissance Ballroom
Some big new entrants are making their mark while legacy players are morphing into hybrid merchandising platforms. The big tech titans want to aggregate consumer demand and charge hotels for access. Is Airbnb morphing into a next-generation OTA? Where is Instant Booking going? Can new players like Alibaba or Uber Travel make a dent? Consolidation is rising with both suppliers and vendors. Hotel owners, operators and brands each have a point of view and this panel will hdelve into them.
10:00a – 10:30a
Innovator’s Insight: Virtual RealityRenaissance Ballroom
10:30a – 11:00a
Networking BreakRenaissance Foyer
11:00a – 12:15p
New Players, New Models: Disruptive TechnologiesRenaissance Ballroom
There was a time when third party tech companies dominated the booking path. Today, new technology vendors want to get more deeply involved in the guest experience by assisting hotels either before or during the stay. What kind of services can be improved through technology? Is the data available to enable these systems? A panel of owners and operators will review some key new entrants and engage in a dialogue on how the technology may alter the way services are delivered both online and onsite.
12:15p – 1:30p
Networking LunchGrand Ballroom North
Get fueled up for a busy afternoon of content and networking. Let lunch be another opportunity to pull out those business cards and make new relationships with like-minded revenue strategists.
1:30p – 1:45p
Fireside Chat: The View from the StreetRenaissance Ballroom
Consolidation in the hotel space has caused many changes in the market dynamic with more anticipated. At the same time, the power of loyalty is pitted against the big tech consumer giants and public REITs are buying and selling within their portfolios to calibrate results. All the while, Wall Street is watching. These interviews will give some insights into what they think about it all. Equity analysts who evaluate hotel brand, technology companies and REITs will weigh in on how they see the next few years shaping up.
1:45P – 2:15p
Innovator’s Insight: Mergers and Acquisitions – If Comp Sets become Obsolete for Revenue Evaluation, What’s Next?Renaissance Ballroom
2:15p – 2:45p
Cloud Centric: The New Tech Stack and What it Means for Operations and RevenueRenaissance Ballroom
As distribution and the technology powering it continue to grow at breakneck speeds, hotel companies are beginning to realize the underlying architecture is not well suited to support guest service and bookings in the digital economy. How is the migration to the Cloud enabling personalization in the sales path, improved guest service and optimal revenue strategy?
2:45P – 3:15p
Innovator’s Insight: Blue Ocean—Personalization and Guest ExperienceRenaissance Ballroom
3:15P – 3:45p
Networking BreakRenaissance Foyer
3:45P – 4:45p
Revenue Strategy Through Operational Conversion: Redefining Loyalty through Guest ExperienceRenaissance Ballroom
Revenue strategy has evolved well past the tactical work of yield management to proactive efforts to stimulate demand. It’s moved again into the realm of operations where guest experience will drive likelihood to return. It’s not only about personalizing and the human touch but also about how digital interaction enables convenience and a friction-free stay. Everyone wants a seamless travel experience and the theory is when it’s easier, the guest is more likely to come back for more. In an arms race to engage consumers, hotel operators and brands, along with OTAs, metasearch and travel inspiration sites, are plying apps and deploying other tech or data driven techniques to attract and retain guests. This panel will discuss how they can influence revenue at the operational level and where it’s going.
4:45P – 5:30p
Closing KeynoteRenaissance Ballroom
Each year the Revenue Strategy Summit delivers content addressing the evolving digital marketplace. Our closing keynote and topic is a great way for us to wrap up the day and look to the future. Details and presenter to be announced soon.
5:30P – 6:30p
Cocktail ReceptionRenaissance Foyer
Grab a cocktail and celebrate the 5th anniversary Revenue Strategy Summit.