RSS 2018 once again delivers with the latest updates on dynamic and fast-changing world of hotel revenue strategy. Kicking off the morning with a discussion around AirBnb and wrapping the event with an introduction to the world of blockchain in the travel industry, we have an agenda filled with insights on what is driving revenue for hotels today.
7:30a – 8:30a
8:30a – 8:45a
8:45a – 10:00a
Reordering the Hospitality Universe
Airbnb, Alibaba and now Google, Facebook and Amazon eye travel as a lucrative vertical to build out their power bases. How has the value proposition and role of the hotel brands changed? Where are we headed? Are the management companies taking on the legacy role played for years by the brands? What does this mean for the OTAs? Is there a place for new entrants? How will hotel valuations be impacted by the shifting sands of the digital marketplace? How will technology drive changes in the traditional disciplines like direct sales?
10:00a – 10:30a
10:30a – 11:00a
Innovator’s Insight: “Alexa – What is this session about?”
Voice-activated assistants may trigger a sea change in the way search has been conducted for years. What does this mean for traditional search and for the legacy OTA model? Will embedding into Alexa, Siri and Google Assistant become the new mode of product placement? At what cost?
11:00a – Noon
New Players, New Models: Who Are the Next Disruptors?
There is always a fresh crop of new entrants hoping to shake things up in the hospitality space. During this session a range of tech companies will test out their product/market fit with a panel of seasoned industry executives who will ask questions, give suggestions and weigh in with their predictions on adoption.
Chief Executive Officer
Founder and CEO
Noon – 1:00p
At lunch, guests will have the opportunity to mingle with colleagues from across the industry.
1:00p – 1:45p
Private equity and Wall Street investors put a spotlight on the public companies in the hotel industry: C-corps, tech companies and the REITs. From an investment standpoint, where is the health of the industry? And how do the developments discussed in the morning sessions weigh on the fundamentals of the broader travel and technology sectors? What effect will this have on private equity and the private and independent ownership?
1:45P – 2:30p
AI AND MACHINE LEARNING: Three Perspectives
AI and machine learning are being built into most consumer facing technology we use every day, so what are the early use cases for hospitality? Presenters will give case studies of some early applications in the use of data to drive the hotel business.
- Merchandising / Marketing: Will the hospitality industry build its own Amazon-like recommendation engine?
- Personas: How can AI be used to have a positive impact on the guest experience? Can this building personas really help “surprise and delight”?
- Personalization and Loyalty: How can Machine Learning help drive personalization and ultimately loyalty?
2:30p – 3:00p
3:00p – 4:00p
Revenue Strategy in the Digital Age: It Really Works
Leaders of the pack: these companies have invested in the tools, training and processes to transition from the siloed approach of revenue management, sales and digital to the integrated and holistic discipline of revenue strategy. What were the pain points and biggest achievements of the progress? What did it take to make the leap? What were the biggest drivers to blow up the legacy approach and rebuild with the new?
Vice President of Revenue Management & E-Commerce
4:00P – 4:45p
Blockchain – Keynote
The new technology of blockchain has garnered a lot of interest but mostly around its use for cryptocurrency such as bitcoin. Are there other viable applications for blockchain in hospitality? Is it ready for prime time yet or just a new buzzword? This session will feature a big-picture viewpoint from a consultancy who has studied its use in travel and a point of view from a company that is focused on building a blockchain-based distribution platform for hospitality and travel.