8:00a – 8:30a
8:30a – 9:00a
Alibaba has arrived. Lee McCabe, head of operations and development for North America will share a point of view about China’s leadership in mobile and how digital, personalization and other emerging uses of data and technology will drive online commerce. Touching on both online and offline roles and how China may influence global business, McCabe will reveal some insights about what we may anticipate over the next decade.
9:00a – 10:00a
Rise of the Titans: Next-Gen OTAs, Meta and Brand.comRenaissance Ballroom
Some big new entrants are making their mark while legacy players are morphing into hybrid merchandising platforms. The big tech titans want to aggregate consumer demand and charge hotels for access. Is Airbnb morphing into a next-generation OTA? Where is Instant Booking going? Can new players like Alibaba or Uber Travel make a dent? Consolidation is rising with both suppliers and vendors. Hotel owners, operators and brands each have a point of view and this panel will delve into them.
10:00a – 10:30a
Networking BreakRenaissance Foyer
10:30a – 11:00a
Innovator’s Insight: Virtual Reality- The Future of StorytellingRenaissance Ballroom
With devices like Facebook’s Oculus Rift attempting to disrupt the mainstream marketplace, virtual reality is transforming human interaction, evolving from gaming technology to devices humans can use to communicate, interact, and make decisions. How can we prepare for this shift? What opportunities are there for advertising and monetization? Davis will reveal how the hospitality and real estate industry can use virtual reality to “tell their stories” and personalize the consumer experience.
11:00a – 12:00p
New Players, New Models: Disruptive TechnologiesRenaissance Ballroom
There was a time when third party tech companies dominated the booking path. Today, new technology vendors want to get more deeply involved in the guest experience by assisting hotels either before or during the stay. What kind of services can be improved through technology? Is the data available to enable these systems? A panel of owners and operators will review some key new entrants and engage in a dialogue on how the technology may alter the way services are delivered both online and onsite.
12:00p – 1:00p
Networking LunchGrand Ballroom North
Get fueled up for a busy afternoon of content and networking. Let lunch be another opportunity to pull out those business cards and make new relationships with like-minded revenue strategists.
1:00p – 1:30p
Fireside Chat: The View from the StreetRenaissance Ballroom
Consolidation in the hotel space has caused many changes in the market dynamic with more anticipated. At the same time, the power of loyalty is pitted against the big tech consumer giants and public REITs are buying and selling within their portfolios to calibrate results. All the while, Wall Street is watching. These interviews will give some insights into what they think about it all. Equity analysts who evaluate hotel brand, technology companies and REITs will weigh in on how they see the next few years shaping up.
1:30P – 2:00p
Innovator’s Insight: Mergers and Acquisitions: If Comp Sets become Obsolete for Revenue Evaluation, What’s Next?Renaissance Ballroom
The hotel world is awash in mergers, not the least of which is the largest one between Marriott and Starwood. In an attempt to gain scale, Carlson, NH, Kimpton/IHG, Commune and many other companies have been caught up in recent M&A activity.
The wave of mergers and acquisitions between hotel companies has affected more than just the companies involved. It is affecting the way many hotels evaluate their own revenue performance. Benchmarking has traditionally depended on creating performance targets based on average occupancies and rates of a set of comparable hotels—called competitive sets. National antitrust guidelines in many countries, including the U.S. require that at least five different hotels are aggregated when comparing average rates. Mergers have challenged this approach when there are too many hotels from one company in a market.
What is the alternative? It could be that in today’s world of big data that predictive algorithms can be tapped to more effectively set these targets without crossing federal antitrust guidelines. This session will explore some options that turn the traditional methodology of comp sets upside down.
2:00p – 3:00p
Cloud Centric: The New Tech Stack and What it Means for Operations and RevenueRenaissance Ballroom
As distribution and the technology powering it continue to grow at breakneck speeds, hotel companies are beginning to realize the underlying architecture is not well suited to support guest service and bookings in the digital economy. How is the migration to the Cloud enabling personalization in the sales path, improved guest service and optimal revenue strategy?
3:00P – 3:30p
Networking BreakRenaissance Foyer
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3:30P – 4:00p
Innovator’s Insight: Blue Ocean: Personalization and Guest ExperienceRenaissance Ballroom
Blue Ocean Strategy was developed by globally pre-eminent management thinkers Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Innovator and strategist Michael Levie will bring this concept to life for the hotel industry by sharing how hotels can differentiate themselves in a “sea of sameness” and find the blue ocean of profit to succeed.
4:00P – 5:00p
Revenue Strategy Through Operational Conversion: Redefining Loyalty through Guest ExperienceRenaissance Ballroom
Revenue strategy has evolved well past the tactical work of yield management to proactive efforts to stimulate demand. It’s moved again into the realm of operations where guest experience will drive likelihood to return. It’s not only about personalizing and the human touch but also about how digital interaction enables convenience and a friction-free stay. Everyone wants a seamless travel experience and the theory is when it’s easier, the guest is more likely to come back for more. In an arms race to engage consumers, hotel operators and brands, along with OTAs, metasearch and travel inspiration sites, are plying apps and deploying other tech or data driven techniques to attract and retain guests. This panel will discuss how they can influence revenue at the operational level and where it’s going.
5:00P – 5:45p
Closing Keynote: The Mobile Wave: What’s NextRenaissance Ballroom
By now, nearly every hospitality company has implemented a mobile strategy to engage customers and tap into data. But the transformation has only just begun. The Internet of Things (IoT) is creating exponentially more ways for organizations to gather, analyze, and operationalize data. New technology platforms are allowing companies to gather real-time telemetry data from customers’ smartphones to deliver personalized experiences on-demand. Powerful back-end analytics are then blending that data with enterprise systems—gaining critical insights for designing experiences, creating new products, and informing marketing strategies.
These new technologies, combined with lessons from the sharing economy, will enable hotels to become truly mobile-centric businesses. Join this closing keynote session to learn how mobile IoT and real-time analytics will transform the hospitality industry.
5:45P – 6:45p
Cocktail ReceptionRenaissance Foyer
Grab a cocktail and celebrate the 5th anniversary Revenue Strategy Summit.